After collaborating with adidas on the design of a new SL Loop running shoe called Independent Currency, adidas turned to Latitude to help celebrate the shoe’s release in a big way.
Wish is a sophisticated purveyor of some of the world’s most cutting-edge labels. It’s the place Atlanta’s style elite go to find highly sought-after, limited edition footwear brands and handpicked fashion pieces from internationally acclaimed designers.
It’s all about the Benjamins. Or the $2 Jeffersons, to be more exact.
As part of the launch event, we printed and produced all the store décor, including window vinyls and custom made free-standing installations showcasing the shoe. Rather than go the counterfeit route, our trusty account executive Megan made it rain, by driving to 5 different banks to source $2k worth of $2 bills, which we encased under a glass entry walkway.