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Expertise

latitude_spring_2016

Meaningful Connectedness.

We build killer brands and experiences you can believe in.


Every problem is an opportunity. Every solve has a purpose.

Brand Design

At Latitude we follow an essential truth; people are wired to believe in something greater than them. Consciously or not, people are attracted to things that transcend; like a nation, a movement, a faith system or even a football team. People desire to believe others are motivated by a purpose beyond just money or fame. And, when someone does find an entity worthy of belief, they are eager to tell others. This truth informs our approach towards building our clients brands, as well as our own. We help our clients get in touch with their core belief and build for them a brand identity that can inform decisions across the entire enterprise—not just the marketing ones. This is how you build an authentic, highly attractive brand.

brand-design

Experience Design

Belief gives meaning to a brand and meaning is what connects humans. Good Design makes that experience special. We strive for special in everything we do, because we know being special beats back the forces of commoditization—the enemy of every brand. Being special goes beyond “we use the best ingredients” or “we’re rated #1.” That’s a surface kind of specialness. Claims like these might earn a brand initial preference, but won’t protect them from commoditization. A brand needs to go deeper than that. That’s why we treat Design as the interface between the individual and meaning. This is our differentiator.

experience-design

Brand Design

Experience Design

At Latitude we follow an essential truth; people are wired to believe in something greater than them. Consciously or not, people are attracted to things that transcend; like a nation, a movement, a faith system or even a football team. People desire to believe others are motivated by a purpose beyond just money or fame. And, when someone does find an entity worthy of belief, they are eager to tell others. This truth informs our approach towards building our clients brands, as well as our own. We help our clients get in touch with their core belief and build for them a brand identity that can inform decisions across the entire enterprise—not just the marketing ones. This is how you build an authentic, highly attractive brand.

Belief gives meaning to a brand and meaning is what connects humans. Good Design makes that experience special. We strive for special in everything we do, because we know being special beats back the forces of commoditization—the enemy of every brand. Being special goes beyond “we use the best ingredients” or “we’re rated #1.” That’s a surface kind of specialness. Claims like these might earn a brand initial preference, but won’t protect them from commoditization. A brand needs to go deeper than that. That’s why we treat Design as the interface between the individual and meaning. This is our differentiator.

brand-design
experience-design
Expertise-Page-Retail

We are the bridge between brands and retailers

Start right. End right.

Design with the end in mind.

Our process takes the right amount of time to get you the best possible outcome.
Process3
process step

Fully identitfy and embrace why you exist and what customers truly need.