White Crane Construction, wanted to elevate their brand positioning and stand out in a crowded marketplace. They also wanted to change perceptions of exactly who they were, as they were commonly misperceived as just a construction company.

They wanted to carve out their own relevant space with a new clean website and a comprehensive marketing plan.

Branding / Identity / Campaign / Website / Marketing


We immersed ourselves in their brand, helping them fully realize what they already believed; that harmony in the home is happiness. This belief guided every touchpoint in the brand refresh. We updated their name to White Crane Design:Build and thoughtfully simplified their logo.

From there, we continued to weave in harmony throughout the touchpoints. Their new website showcases their work and was designed with easy navigation in mind, while ongoing social media efforts continue to strengthen their presence in the community.


“Latitude helped us to redefine our brand with a logo refresh, a brand campaign, and a fresh new website. We have a shared belief in our companies and in the communities around us.”

— Owner, Whitecrane Design:Build