Under Armor needed an experience that was reflective of their undying pursuit of passion, design and innovation; an experience that’s presence would became a destination, in and of itself, in their new 9,000 square foot Disney location.

Create a custom in-store experience at Under Armour’s Brand House stores that empowers future athletes through connected fitness.

Experience Design / Environment / Interactive / Print


We designed, developed and installed a one-of-a-kind, fully connected in-store experience that lets kids measure their speed, jump height, power and reaction time. Connecting to the UA Record app allows them to share their progress and get tips on how to improve on the go.

Total Performance Record was so successful at driving engagement with shoppers of all ages, it is now being rolled out as a permanent integrated experience in select Under Armour stores around the world


“Latitude is not just an agency, they are a true extension of the UA team.  They live the UA ‘find a way’ mentality in all that they do for us. From development to execution they are an amazing partner in bringing our vision to life in our Brand Houses.”

- Senior Retail Marketing Manager, Under Armour