Petco had an idea for a nutrition initiative and wanted Latitude to bring it to life in stores. The initiative, WHAT WE FEED THEM MATTERS, was centered around Petco’s belief in feeding our pets food that’s made with healthy ingredients.

In today’s culture, pets are seen as family members. People make health and lifestyle choices for themselves, and often infuse similar practices and principles into their pets’ lives.

Campaign / Environment / Visual Merchandising


We approached this initiative with a farm-to-table philosophy and created a literal ingredient story using wholesome, fresh and natural foods as visuals.

Once posters and signage were created for the stores, we tapped into other channels for a broader reach, with social tie-ins and weekly ads. This initiative resonated with today’s pet owners and helped push Petco further away from standard grocery store offerings.


“Latitude is amazing to work with. Their creativity and innovation help ensure an outstanding, customer-focused in-store experience every time.”

- VPM, Petco