Advances in digital technology have compelled LBW to transform in order to better meet the needs of the visually impaired. They looked to us to help usher them into a new era by creating an evolved brand strategy and identity.
Lutheran Braille Workers has a rich heritage of bringing God’s word to the visually impaired around the world by providing free Braille and large-print Bibles and other resources for 75 years.
By uncovering their “why,” we built a brand emboldened by the cause of showing the world that love is best expressed through actions—providing them a platform to help their volunteers live it out as they serve others through printed resources and community outreach.
The outstretched scroll-hands represent the continuing heritage of printing quality Braille and large-print resources, and the new era of outreach to welcome one of the most marginalized groups into the church family—the visually impaired.