Situation

Lutheran Braille Workers has a rich heritage of bringing God’s word to the visually impaired around the world by providing free Braille and large-print Bibles and other resources for 75 years.


Advances in digital technology have compelled LBW to transform in order to better meet the needs of the visually impaired. They looked to us to help usher them into a new era by creating an evolved brand strategy and identity.

Brand Strategy / Brand Design / Positioning / Logo Design / Environment / Print
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Elevation

By uncovering their “why,” we built a brand emboldened by the cause of showing the world that love is best expressed through actions—providing them a platform to help their volunteers live it out as they serve others through printed resources and community outreach.


The outstretched scroll-hands represent the continuing heritage of printing quality Braille and large-print resources, and the new era of outreach to welcome one of the most marginalized groups into the church family—the visually impaired.

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