Long Island Wine Council asked us to amplify the awareness and credibility of their Long Island Wine Region.

We had to find a way to dispel misperceptions regarding their world class wines, and bring pride to the people of the region.

Branding Strategy / Brand Design / Logo Design / Positioning / Campaign / Packaging / Interactive / Print


Centering around their unique maritime climate, long growing season, and the authenticity of the entire community, we created a bold brand campaign that defined the region as a place where everything and everyone has been “Created with Character”.

That positioning informed everything we touched. From the new logo and identity to a new website and PR efforts, this celebration of character allowed us to create an honest and ownable reflection of this wine country.


“Latitude generated a foundational brand idea and reimagined identity that has not only integrated our communication efforts, but has provided us with platform to unite our entire organization.”

- Marketing Director, Long Island Wine Country