We had to find a way to dispel misperceptions regarding their world class wines, and bring pride to the people of the region.
Long Island Wine Council asked us to amplify the awareness and credibility of their Long Island Wine Region.
Centering around their unique maritime climate, long growing season, and the authenticity of the entire community, we created a bold brand campaign that defined the region as a place where everything and everyone has been “Created with Character”.
That positioning informed everything we touched. From the new logo and identity to a new website and PR efforts, this celebration of character allowed us to create an honest and ownable reflection of this wine country.
“Latitude generated a foundational brand idea and reimagined identity that has not only integrated our communication efforts, but has provided us with platform to unite our entire organization.”