Thompson Hall, a growing Twin Cities law firm, asked us to help define their brand as they set out to make a series of important strategic decisions.

Working against conventional wisdom surrounding lawyers, we sought to bring fierce empathy that this firm has for its clients to the surface.

Brand Strategy / Naming / Brand Design / Print


At the core, the firm’s attorneys and staff believe in using their deep knowledge and expertise to empower others. This powerful insight led us to a brand idea of “Power Shift,” which set the tone for the brand’s refresh.

From a progressive new name, JUX Law Firm, to a visual identity with gravity and bold collateral, our brand work captured their unique collaborative spirit.


“JUX is disrupting the legal profession with a clear mission and purpose that aligns with who I am.” — Kim Lowe, Hennepin County Bar Association President