Celebrating the latest evolution of ZX, adidas teamed up with Los Angeles sneaker store BAIT for a special in-store installation.

To introduce their new adidas ZX Flux sneaker in a big flux’n way, adidas asked us to help build and install a museum-like gallery on the second floor of Los Angeles sneaker store BAIT.

Visual Merchandising / Print / Environment


Build out the gallery space in a way that matches the space’s natural aesthetic – ultra premium and one of a kind.

From producing powder coated shoe risers to neon-lit corrugated dimensional displays to giant canvas prints, Latitude pulled out all the stops to stage a spectacular store “takeover” that would truly be a shrine to sneakerdom.


“Incredible collaborative effort from all parties.”

- Megan Dooley, Account Director