The pop-up experience needed to be one-of-a-kind but also represent both brands’ mutual interest in creativity and art. It also needed to work as a 20’ x 40’ space and have the capability to expand to meet the needs of its next destination. Another consideration was mobility for quick set-up and take down.
Wanderlust is a traveling festival that celebrates mindful living through yoga, music, shopping and more. In partnership with adidas, Wanderlust asked us to create a dynamic pop-up retail experience that held true to both brands.
We custom designed and produced a shell as modular as it was unique. Two 20’ x 40’ structures were created with the ability to easily fuse and become one larger space. From concept to production, we pushed the boundaries of what a tent could be.
The result was a shape-shifting structure that allowed for multiple configurations. Flexible, modular and stunning inside and out, this shop not only gave people a reason to come but a reason to stay, including spaces to unwind, connect with others and interact with a hashtaggable photo-op.