Situation

James Harden and Ultraboost continue to be standout talent on the adidas roster.


Drive traffic, buzz and demand for adidas Ultraboost x Back to School at Foot Locker retail campaign that celebrates James Harden’s unique personality and style.

Campaign / Experience Design / Photography / Videography / Visual Merchandising / Social Media / Print
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Elevation

Foot Locker is all about standing out from the crowd. We directed a photoshoot including photography and video to capture James doing what he does best—stand out.


Our work drove traffic to footlocker.com, in store and was realized on Foot Locker’s new NYC flagship store’s gigantic digital indoor display. And we didn’t think James could get any taller…

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“Latitude captured the personality of James Harden relevant to the Foot Locker consumer for us. From in-store signing, online media to their massive 34th street digital display. Nicely done.”

- AGC, adidas
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