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About Latitude

Purpose is the great multiplier of talent—the greater the purpose, the greater the display of talent. We lean super-hard into this truth by valuing talent in all of its forms then igniting it with purpose. It is our purpose to create truly meaningful brand experiences, nurture the talent of our people and elevate others out of extreme poverty.

That last one is why we started this in the first place. We have seen first hand how extreme poverty denies so many in the developing world of the chance to fully use their talents. That is why we invest 50% of our profits towards elevating humanity. Ultimately, this is our animating force—it gets the best out of each of us, it fuels extraordinary work, it tells us all that we were made for this.

Creativity for heart, mind and humanity.

We invest 50% of our profits to elevate people from extreme poverty.
This is our purpose.