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Purpose is the great multiplier of talent—the greater the purpose, the greater the talent. It is our purpose to create meaningful brand experiences, to nurture the talent of our people and to elevate others who live in extreme poverty.
We’ve seen first hand how extreme poverty denies so many in the developing world of the chance to fully use their talents. That’s why we invest 50% of our profits towards elevating humanity. Doing great work for the greater good is the animating force that unites us and brings even more meaning to elevating brands.